Recommendations and Insights from WSA awarded start-ups from Africa

on occasion of the EU-AFRICA High Level Forum in Vienna, Dec 18th 2018



  • Variety of sectors
    A lot of investors shy away to invest in new sectors and business models.
  • Risky investments?
    Investing in African start-ups is still considered risky, due to political situations and slow growth of businesses.
  • Hubs & Accelerators
    Several start-ups stated that there are too many hubs popping up which get a lot of money from investors, governments or foreign programs, but in the end are not really helping the entrepreneurs. A lot of programs prefer to give the money to the hubs, instead of investing in start-ups. There are fantastic and supportive hubs in many countries, but they are getting too many in numbers and too many that are not serious enough.




    • Lack of management skills
      Many African start-ups have relatively bad management skills, which has to do with a lack of funding, being not able to get the right and best team members on board. Therefore a lot of businesses are supported by friends of family members.
    • Get your numbers right
      There is not enough professionalism when it comes to accounting, and if the numbers of the start-up are not precise, how should an investor makes decisions?
    • What to do with investment money?
      Many start-ups never learned how to handle money and investments. A lot of prize-money from awards or grants are not tied to clear commitments or deliverables, and are not properly used, but often spent for the family, paying back dept, etc.
      Investments and grants should come with a clear structure, obligations, regular reports and measures that avoid that the money is “burned”.
    • Intellectual Property Rights
      A lot of start-ups are ignorant to copyrights and laws for patent and copyrights are insufficient. In most countries there are no patent rights for software technology which are the basis for many tech start-ups. At the same time there are not enough lawyers who are specialized in this field and can support start-ups.
      There are a lot of copy-cats, which are hard to fight in court, if the rights and patents are not in place.





    • Procurement
      A successful model could be that governments reserve 3-5% of procurement for start-up solutions. In many cases, start-ups would provide great, innovative and affordable solutions, but compete against multi-national companies that are more trusted and fit the criteria better.
    • Strategic investment by corporate partners
      Corporate companies already invest strategically in African start-ups, as they also need to constantly innovate their business. Telcos like MTN or Vodafone bring on board their vast infrastructure and marketing experience to scale locally relevant content leveraging from start-ups.
    • Plug into supply chains
      Instead of financial investments, many start-ups would benefit from being plugged into the right supply chain, building capacity and sustainable revenue streams.
    • Technical partnerships and skills training
      More technical partnerships and sharing of skills would be needed.
      European countries could share their success models and support to build the right structures for African countries, without copying them, but adapting them culturally and according to the local environment.


    With contributions from: