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Anghami

09 Industry, innovation and infrastructure
  • Year: 2016
  • Award: World Summit Award
  • Category: Culture & Heritage
  • Producer: Elie Habib
  • Organisation: Anghami
  • Country: Lebanon
  • URL: http://www.anghami.com/

Anghami, today, is the number 1 Music platform in the Arab region with the largest catalog comprising of more than 17 Million songs available for more than 26 Million users featuring extensive exclusive Arabic music. Similar to streaming platforms like Apple Music and Tidal, Anghami has made artist exclusives a center piece of its strategy. It has exclusive rights from Rotana, the Arab worlds largest record label and a strong partnership throughout MENA with the region’s largest media and TV network, MBC Group. Anghami has robust set of innovative features. The app has bilingual functionality in English and Arabic across all of its features, including Search, Video, Lyrics, Radio and Mixes. It also includes a tab with curated playlists, as well as a personalization machine that algorithmically recommends music to users. Premium users can swipe on the album cover of the track to access the music video. Anghami first launched as a mobile app and remains mobile to the core, with more than 95% of its consumption occurring on smartphones. The service is also available on desktop and on interfaces like Chromecast, Apple TV, Sonos and more. It is one of kind example of rich content with an effective interface and a sound business model which makes it a sustainable App for years to come.