Juha Kaario (MSc, MBA) is the COO at Varaani Works Oy, a start-up founded in 2010. Previously he was a Senior Business Development Manager at the Nokia Research Center. He joined Nokia Mobile Phones marketing department in 1995 and moved to Nokia Research in 1997. In Nokia Research Center he has worked ten years as a research manager and senior research manager for several teams including Wearable Computing (1998-2002), Personal Content (2002-2003) and Mobile Games (2003-2007). Prior Nokia he has worked in the University of Tampere (1993–94), in the Technical Research Center of Finland (1992-93) and as a co-owner in a small enterprise (1993-1996). His interests are in cross discipline research for sustainable development, pervasive computing, social media and mobile services combined with business innovation. In addition to Varaani Works Oy , he is the Chairman of the Board in another start-up, Newelo Oy and the Chairman of Mindtrek Association, organiser of the annual Mindtrek digital future conference.