• Original Title: Infoline
  • Year: 2013
  • Award: World Summit Award
  • Category: Business & Commerce
  • Producer: Edward Amartey-Tagoe
  • Country: Ghana
  • URL:

Infoline is a mobile and web service which connects consumers and businesses in emerging markets. Despite the low Internet penetration in Africa and the low-end types of phones available on the continent, the service provides mobile-users the option to send messages to businesses and receive responses from the businesses through a private channel just as their counterparts in Internet-rich regions would send e-mails or use social media. The product also offers its users the convenience of obtaining relevant business information about products and services via SMS just as consumers in technologically advanced countries would use a search engines to search the web. By going round the limitations posed by lack of access to the Internet, this product is providing an alternative for consumers who are in search of information and businesses which are interested in interacting with their customers.