My cpf – CPF Service Transformation

  • Year: 2011
  • Award: World Summit Award
  • Category: Government & Citizen Engagement
  • Producer: Central Provident Fund Board (CPFB)
  • Country: Singapore
  • URL:

My cpf – CPF Service Transformation has revolutionised public service delivery in Singapore. Close engagement with citizens and the innovative use of Infocomm Technology (IT) has resulted in a suite of retirement planning e-services customised to suit citizens’ individual life events. Most importantly, the e-services are accessible to all citizens regardless of their IT savvy. The “different strokes for different folks” approach accommodates the retirement planning and IT ability of diverse citizens. To educate and empower an aging, but increasingly sophisticated, population to plan early for a secure retirement, interactive retirement planning tools and content are presented from the user perspective. My cpf – CPF Service Transformation also caters to citizens at opposite ends of the IT skills spectrum. IT advanced citizens can use new mobile and media channels. The less IT savvy citizen is also assured of being able to “bridge the digital divide” thanks to the creative use of biometric, wireless and conventional e-services, often combined with a human touch.