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Smartify CIC

  • Original Title: Smartify CIC
  • Year: 2018
  • Award: World Summit Award
  • Category: Culture & Tourism
  • Producer: Thanos Kokkiniotis, Nick Mueller, Anna Lowe
  • Organisation: Smartify CIC
  • Country: United Kingdom
  • URL: https://smartify.org/

Smartify CIC is a free mobile app for tech savvy audiences using image recognition technology to instantly identify artworks scanned onto smartphones. The app provides engaging text, audio and video information through Augmented Reality and Artificial Intelligence. Smartify CIC users can follow their curiosity on a museum visit while saving favourites in a personal art collection. Museums benefit from a seamless customer journey, breaking down rigid data silos across institutions and engaging some 500,000 users worldwide.