The LISTA Initiative

  • Year: 2013
  • Award: WSA Young Innovators
  • Category: Young Innovators
  • Producer: Ms. Ana Pantelić
  • Country: Serbia

The LISTA Initiative is the world’s first tablet-based financial education program It is designed to help poor women living in rural areas to access information and training that will help them make more informed decisions, all from the comfort of their own homes. This self-teaching platform, pilot-tested in rural Colombia as a tablet-based app, teaches users how to navigate the formal financial system, receive tips on managing their household finances, and access a wide range of information despite geographic barriers. The app and its complementary distribution methodology have been designed as a scalable solution for promoting financial inclusion, with the additional benefits of empowering women, creating positive externalities within the family nucleus, and helping to create lasting and sustainable solutions to poverty alleviation. The LIFT Initiative is particularly useful for large government social programs, as their distribution channels facilitate targeting and scaling up.

"We have a hypothesis that the combination of three senses (visual, audio and tactile) can improve the learning process and may in fact lead to higher adoption and retention rates, that would in turn result in the faster transformation of knowledge into applicable skills and adopted behaviors. Through our pilot experience, we found that, for example, the inclusion of video testimonials of successful women savers, was an effective way to motivate our target audience to save. Some of the participants even became motivated to start their own businesses, having heard the experiences of others.” (Ana Pantelić)