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XHALE

  • Original Title: XHALE
  • Year: 2016
  • Award: WSA-Mobile
  • Category: Health & Well Being
  • Producer: Ms. Caroline Lyng Brandt, The Danish Cancer Society
  • Organisation: Kræftens Bekæmpelse
  • Country: Denmark
  • URL: http://xhale.dk/

XHALE is an app that helps young people quit smoking. XHALE delivers on-the-go assistance through a personalized universe. The content is continually tailored to each user by asking them questions – both when signing up and throughout their quitting process. As the majority of smokers in Denmark come from lower social classes all information is presented visually or in easily understandable text.